No, OOXmonitor provides facts only. Estimating campaign values entails a great deal of speculation due to the multitude of methods used in buying online media space: (1) CPM, (2) CPC, (3) CPL, (4) Special Operations, (5) Live Auctions... Adopting one method over another will lead to highly speculative data that would mislead the industry.

OOXmonitor Members adopt a more effective method that can be shared with new Members.

Double-Click and the likes are Ad Servers i.e. an auditing tool that deploys the Advertiser’s own campaigns across the designated websites to make sure the media buys are executed as per the agreement with the publishers.

Not to confuse with OOXmonitor, a tool that provides data on your competitor’s online advertising activities.

The UAE is OOX’s first monitored market since October 2007. The UAE has become our first ‘monitored’ market (and the industry’s) due to the fact that it is the home of the largest cluster of digital and online media agencies in the region. Most importantly, the UAE is the leading market in the region in terms of online advertising activity, investments/spend, initiative and usage.

OOX have recently announced plans to deploy online ad monitoring for Saudi Arabia.

It is worth noting that a large share of the monitored campaigns enjoy a UAE and GCC footprint which allows OOXmonitor users to derive intelligence that is relevant for Saudi Arabia, Kuwait and the rest of the GCC from the current database.