Perform Group Middle East Sign-up to OOXmonitor

29.Mar.15. OOX News

Mar. 25, 2015 - Dubai Media City – Out-n-out Online Xperts FZ LLC or OOX today announced the addition of UK based global sports media company, Perform Group, to the line-up of publishers subscribed to the OOXmonitor service.

With more than 26 offices around the globe, Perform Group is a leading digital media company that specializes in commercializing sports content worldwide. In addition to distributing leading content and providing subscription platforms, Perform represents a global advertising network of websites, including:,,,,,,, and

Jamie Wilson, EVP E&ME Perform Media, said: “ME is a very important market for Perform. As we grow both our audiences across our owned and operated portals and increase our advertising business, our partnership with OOX will allow us to gain valuable insight and learnings that will help us shape our offering for the market.”

Salika Mustafa, Head of Brand Partnerships & Media Sales – MENA, said: “OOX will provide far better insight to brands historical and present digital activity. This will enable us as a media owner to shape more strategic and tailored proposals and creative ideas.”

“Perform Group has recently opened an office in Dubai, and we are delighted to have them on board so soon!” says Fouad Bedran, OOX co-founder and Managing Director, Bedran, adds, “We have worked very hard at bringing on an online ad intelligence service that has a direct performance impact on ROI and sales revenues, and we are quite confident that Perform Group will find significant value in OOX’s online advertising intelligence.”

About PERFORM Group

PERFORM is the world’s leading digital sports content group. Through unrivalled global content collection, production and distribution capabilities PERFORM creates digital products that drive traffic, engagement and revenues for over 2,600 of the world’s leading media and betting companies and enable brands to engage with over 180 million sports fans every month.

For further information about PERFORM Middle East, please contact:
Salika Mustafa, Head of Brand Partnerships – MENA
salika.mustafa[at], m: +971 55 5304693 t: +971 4 22767535.

About OOX

Launched in 2007, OOX is the first competitive advertising monitoring service provider for online media in the MENA region. Deploying data via a web based proprietary application, OOX creates business value through several B2B services: OOX delivers vital data leading to more advertising revenue for digital publishers, better competitive knowledge for media agencies, better business results for advertisers and more inspiration and concept validation for creative agencies.

In addition to providing competitive advertising visibility, OOX offers Alerts, Reports on Demand, Ad Verification, Creative Ad Bank and Video Ad monitoring.

To subscribe or upgrade, please contact:
Rami Majed, Member Services & Sales Director
rami.m[at], m: +971 55 6078585 t: 971 4 4334924.

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